Bazaars

Since inception, Souk Ayyadi has organised 21 bazaars in various governorates throughout the Kingdom. The bazaars are another facet of the Souk Ayyadi marketing program that promotes product sales while establishing a channel of direct communication between client and consumer. The bazaars give the clientele a "golden opportunity" to hone their business skills: learn how to assess and adapt to the consumer market; develop their product line and pricing, accordingly; and increase their sales, income and exposure. The clients must pay a nominal fee for participation in the bazaars. 2007 through 2010, 407 clients benefited from the bazaars; to date, another 33 clients have reaped the benefits of this service.